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no-nonsense
beauty

 
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Hello, THERE!

Thanks for stopping by my little nook of the internet. I’m a beauty industry consultant - helping indie beauty brands launch kickass products, a registered yoga teacher, and I’m passionate about helping you live your best life. Whether it’s learning how to read your beauty labels or finding the perfect mindfulness practice to incorporate into your day, you’ll always be able to find something to help elevate your life.

 
 
 
 
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hey, I’m katie

Over the past decade, I’ve spent my professional days building beauty brands - from concept to launch. I now own a consulting firm, helping to launch kickass indie beauty brands. The Shift Beauty Blog has become a more personal space to share, inspire, and educate around all things beauty. I’ll occasionally share other tidbits of my life here too - I’m a mama to a wild toddler, and a registered yoga + mindfulness teacher!

I’m so happy you’re here.

 
 
 
 
 
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