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hi, there
i’m katie




 no-nonsense beauty + wellness


The Shift Beauty Blog originally started as an offshoot of my product development + regulatory firm Shift Beauty Consulting, with the vision that beauty should not be complicated.

A few years into this, I realized that there’s also a need for practical wellness and mental health info too. I’m a registered yoga teacher, and I’ve battled depression and anxiety for over a decade. I’m also a busy mom who owns her own (thriving!) business - trust me, overwhelm is real. But life doesn’t have to be so crazy.

I soon after shifted (pun intended…) this space to help empower women, by providing authentic and honest guidance into the world of beauty + wellness. It ain’t always sunshine and rainbows, but we can get pretty dang close.

Whether it’s guiding you to make more informed beauty decisions, or leading you through a meditation to calm stress, you’ll be sure to find a sense of community and self-love here at Shift Beauty.


Want to work with me?

I partner with brands and other bloggers on projects both large and small. There are many ways we can work together, and I would love to discuss any project you might have in mind! Feel free to reach out by either clicking the button below, or by email at

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fun facts

My husband and I eloped in 2015, and then had a big traditional wedding about two years later with all of our friends and families.

We spend our summers at the beach! We have a house at the Jersey shore (no, not Snookie territory), and it’s truly a magical place. LBI is the best, if you ever get the chance - GO!

We have a rescue pup named Juno, and she most definitely has the personality of a grouchy cat over a dog.



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